Are you in the market for organic beauty products? If so, you're in luck.
The global market is strong at nearly $16 billion and growing, with experts predicting $48 billion by 2025. That's all thanks to an increased demand for organic cosmetics, including skincare, haircare, paraben-free makeup kit brands, and so much more.
With that said, there are many organic makeup brands to choose from; your toughest decision this week will be choosing one! We've attempted to make the process easier by researching you.
Below, we highlight some of the top brands today that offer cosmetics and makeup without parabens and phthalates—because, for a fresh face, you want to use the freshest products.
1. Burt's Bees
The brand Burt's Bees puts the paraben-free in paraben-free makeup, meaning they're dedicated to selling only top-tier products that meet a high list of standards.
Burt's Bees is a popular choice for several reasons, including:
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Their products actually work, earning them upwards of 50,000 five-star reviews from zealous fans
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They use chemical-free, 100% natural, organic ingredients
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Their products are guaranteed to be paraben-free, phthalates-free, and petrolatum-free
If you think Burt's Bees only offers chapstick, think again. They provide a full range of beauty and makeup products for every type of consumer, allowing you to create your own kit. This eco-friendly label has it all, from lip balms in every hue to nourishing mascaras, bronzer sticks, and more.
2. bareMinerals
bareMinerals has earned quite a reputation in the organic beauty industry. With a word like bare in the name, you can assume their products will be as low-intervention and paraben-free as possible, and you'd be correct!
The company bareMinerals is continuously cited as a favorite among makeup artists, and they're happy to tell you why. What's so great about this brand?
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It's hassle-free and low-maintenance, lasting much longer than other brands
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It's gentle and lightweight, even moderate enough for use by teenagers or those with sensitive skin
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It's affordable, which you'll find that many organic makeup brands are not
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It's 100% vegan, containing only five ingredients (some of which—you guessed it—are bare minerals)
While the brand's foundation is its "holy grail," you'll find a whole range of beauty products from this brand.
3. Glossier
Why be paraben-free when you can be paraben-free, cruelty-free, and vegan?
The makeup company Glossier checks all the boxes. They take their eco-friendliness to the next level, even offering shoppers options such as "limited packaging" for their online orders.
They've promised to deliver both paraben- and fragrance-free products, as parabens are often snuck into products through fragrances. In addition to paraben- and fragrance-free makeup, they even make a paraben-free perfume—which is quite the feat considering that fact.
One fact worth noting is that Glossier does not claim to be phthalate-free, although they do offer some products that are. You can identify these easily by reading labels before purchasing.
4. Afterglow Cosmetics
Afterglow Cosmetics, like Glossier, checks off more boxes than just paraben-free.
They are also:
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Cruelty-free
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Organic
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Fair Trade-certified
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Gluten-free
The brand cites itself as an "authority in natural and organic cosmetics," and it's easy to see why. They're another company that goes the route of organic minerals, resulting in a lightweight and feel-good line of products made with all skin types in mind.
If you're looking for things like eyeshadow kits, you'll find plenty at Afterglow, in addition to mineral foundations and eyeliners infused with natural ingredients like sesame seed oil or beeswax.
5. ILIA
Makeup lovers everywhere are shouting out the new makeup brand ILIA.
Something that stands out to users is its uncompromising products. They're clean and organic, and nothing in the way of beauty gets sacrificed. ILIA allows you to have both—show-stopping makeup and the peace of mind that it was made with care and intention.
As one can imagine, paraben-free makeup brands like ILIA rely on something that other brands might not—transparency. Delivering an authentic product that's effective and vibrant requires honesty in sourcing and execution. Look to organic makeup brands like this that also have a wide lineup of products!
6. Thrive Causemetics
With a brand name like Thrive Causemetics, you can immediately tell they've honed in their mission statement. In the case of this company, their objective is to help women thrive—which they do by donating a percentage of profits.
So, in addition to being paraben-free, sulfate-free, vegan, and cruelty-free, users of this cosmetic line can guarantee that donations are being made with their dollars. If you want to accomplish more than one mission with your makeup, here's how.
As some of their products can be pricey, you may consider a subscription package that allows you to try several items for a certain amount of time. You'll also earn one point back for every $1 spent, and this cycle keeps money going to women in need.
Paraben-Free Makeup Kit Brands Are at Your Perfectly Polished Fingertips
The trouble won't be finding a brand that meets your standards.
It'll be choosing between the many that do.
This list should jumpstart your journey into sustainable beauty products. It might begin simply enough with purchasing your first paraben-free makeup kit and turn it into a lifestyle that truly works for you. If you already eat clean and shop organic, why not honor your hair, skin, and nails with the same treatment?
If you think another business deserves a spot on this list, we'd love to hear about it! At Intengine, the "engine for good," we're passionate about connecting sustainable businesses with socially responsible consumers like you.
Find even more businesses that share your devotion.