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WHITEPAPER: It’s Time. Learn about the Carbon Market

Download the Carbon Market Whitepaper


All solutions start with actions. While the harm to our environment is created incrementally by thousands of causes, the answer comes from a collective of responsible sources. One incentive-based approach is Carbon Markets.

For most of us, speaking about “Carbon Markets or Carbon Offsets” stops the conversation. Why is that?

Perhaps it’s the terms used. When words like carbon offsets, carbon credits, carbon footprint, GHG, or global initiatives enter ANY conversation, it feels like it is only relevant to someone else’s department.

But who should be talking about Carbon Markets if not you? Finance? Purchasing? Environmental Reporting? Surely not Sarah from Marketing or Ted from the Warehouse.

But why not?

We all trade something:

  • Time for a paycheck,
  • Paychecks for entertainment,
  • Entertainment for community building.

Speaking intelligently about carbon markets isn’t that complicated.

This is why we created a whitepaper that gives people the terms and considerations that make starting the conversation easier.


Here are a few facts about greenhouse gas emissions, easily overlooked and rarely talked about.

GHG or Greenhouse gases are often naturally occurring gases that contribute to warming the
earth because they tend to trap heat, similar to how a blanket warms you.

When naturally balanced, this is not an issue. The problem is human lifestyles have thrown that
balance off for several years.

What are the Greenhouse Gases?

  • Carbon dioxide (CO2) enters the atmosphere by burning fossil fuels (coal, natural gas, and oil) which we use for transportation, electricity, and heating. It is removed by plants.
  • Methane (CH4) is produced when vegetation is burned or rotted, or when fossil fuels are transported or used. Agricultural practices and organics in our landfills play a part. It is oxidized out of the atmosphere after about a decade.
  • Nitrous oxides (N2O) are released by chemical fertilizer and during the treatment of wastewater. The chemical reactions to produce goods from raw materials also contribute. It is also removed by plants.
  • Fluorinated gases are synthetic products we invented. Hydrofluorocarbons, perfluorocarbons, sulfur hexafluoride, and nitrogen trifluoride are emitted from industrial processes.

Some industries we rely on, by their nature, contribute to GHG emissions more than others. This is why carbon market trading is essential in reducing collective emissions - so everyone can contribute to wins and take responsibility for inefficiencies.

This is why we want you to begin the conversation and provide you with the facts to feel confident in sustaining the conversation.

Carbon Market trading encourages companies who can reduce Greenhouse Gases to do so.

It builds a collective awareness with incentives to act ethically. Often this leads to switching to renewable energy and low carbon transportation, and investing in technology that reduces emissions overall. That’s worth talking about.

We all sustain our lifestyle and workplace by contributing to atmospheric carbon to one degree or another, so in turn, there are also endless ways to contribute to the conversation about carbon credits by relating it back to our actions and taking personal responsibility.

Our challenge to you:

Start a conversation, then share this paper with those in need of more information about carbon

These pre-written materials make it even easier.

For Social Media

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Carbon Market trading encourages companies who can reduce Greenhouse Gases to do so and builds a collective awareness with incentives to #gogreen. Start a conversation about carbon offsets. To Learn how #CarbonChat

Are you ready to get started with carbon offset trading? We’ve consulted with experts in carbon trading to provide you with the insight and tools to begin. #GoodIntengine 

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Environment & Climate