Opportunities for Sustainable Packaging Businesses

Though safe- and single-use plastics have made a comeback, hygiene concerns can still be assuaged keeping sustainability in mind – for instance by increasing the recycled content. Reusables also received significant support when more than 125 health experts from 19 countries signed a statement with Greenpeace USA assuring retailers and consumers such packaging is safe during COVID-19.²³

In a survey carried out by McKinsey in August 2020²⁴, despite economic slowdown...

• 60-70% would pay more...

  60 to 70 percent of consumers across end-user segments said they would pay more for sustainable packaging.

• 52% would buy more...

  52 percent said they would buy more products with sustainable packaging if those products didn’t cost too much more.

• 35-36% would buy more...

  35 to 36 percent of respondents would buy additional sustainably packaged products if they were more available in stores, available for more products, and better labeled (to indicate green packaging).