Dispelling Myths about Sustainable Packaging

Sustainable packaging means additional cost to the business:

Though the cost of sustainable packaging may seem initially high, it is known to result in sustained profits in the long run. Recent research shows that companies could save as much as US $46 Billion with more sustainable packaging by adopting eco-friendly materials and processes⁵. Certain countries offer tax incentives to companies that use eco-friendly material.

Sustainable packaging materials are limited:

In response to the growing need for sustainable packaging, packaging firms have been constantly innovating. Green materials such as polylactic acid (PLA), bagasse, recycled paper, and post-consumer polystyrene are being used to manufacture coffee cups, plates, cutlery, and boxes.

For instance, Evocative, a New York-based biomaterials firm developed a mushroom-based material that can be used as an alternative to plastic packaging.⁶ Similarly, Biopac, a UK-based bioplastic developer uses polylactic acid (PLA)⁷ from renewable plant sources to manufacture compostable cups and food packaging.

Sustainable packaging is more wasteful:

Sustainable packaging starts at packaging design, eliminating unnecessary material and creating less packaging waste. Using plant-based plastics, biodegradable and recycled products, makes it possible to reduce the amount of waste sent to landfills. For instance, molded fiber products⁸ are made using biodegradable waste procured from recycling companies and individual households.

Sustainable packaging is not interesting enough:

It is not just cream and dull brown. Technology and innovation have ensured that sustainable packaging is not just capable of a purchase-worthy first impression⁹ but a huge customer-lure.