Pure Waste

Instead of a traditional mission and vision, we’ve decided on a single sentence expressing the Pure Waste mission statement. Our mission statement can be divided into three parts. The first part says what we make: recycled products. The second part says how we act: we inspire consumers and other businesses and organizations through our own example. The third part reveals our vision of the future and what we’re working towards: a world without textile waste. Our goal is ambitious, but we firmly believe that even a small company can achieve great change. We’re devoted to developing and manufacturing yarns, fabrics and prêt-à-porter clothes from recycled fibres. The Pure Waste logo is a guarantee that recycled fibres are the only material used to make the product. We want to do our bit in reducing the environmental footprint of the entire industrial sector by nudging it in a more ecological direction. We have shown through our example that the prevailing textile industry practices can change, and we plan to remain a pioneer in this area in the future as well. Achieving our goal will take time and commitment, but we have both the stamina and ideas to do it.