General Produce

Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany. We dis­trib­ute and export fresh fruits and veg­eta­bles – local, organic, sus­tain­able, regional and glob­ally sourced. We drive our cus­tomers’ sales and prof­itabil­ity through exper­tise in prod­uct han­dling and appli­ca­tion, mer­chan­dis­ing, ads and pro­mo­tions, cat­e­gory man­age­ment, detailed data report­ing, menu plan­ning and cost con­trol. Gen­eral Pro­duce dif­fer­en­ti­ates by truly deliv­er­ing “Extra­or­di­nary Ser­vice at the Speed of Fresh” every day of the year.