LARABAR

It started out as just a hike, no different than countless others I've taken into the beautiful Rocky Mountains of Colorado. Little did I know I was about to come up with a mountain of an idea: combine simple ingredients such as fruits and nuts to create a food product that's tasty, wholesome, and convenient. In that instant, in May 2000, L€RABAR¨ was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. At L€RABAR, we believe that the foundation of a sound mind, body and spirit is derived from what you eat - and what you eat is most delicious and satisfying when it's in a whole, natural state.