KappAhl

Our business concept is simple: to offer value-for-money fashion with a wide appeal to the many people Ð women, men and children, with particular emphasis on the woman in the prime of her life. For us fashion is about one thing Ð you. A lot has happened since we started selling coats in a basement over 60 years ago. Today we have roughly 400 stores and we are one of Scandinavia's leading fashion retailers. But one thing remains the same. Our insight and care for our customers. For us fashion is about one thing Ð you. We have a wide selection for women, men and children and we cater especially for women in the prime of life. Everything we do is about confidence through fashion and we want to help you find the right look for you. No matter your age, size, shape and personality. At KappAhl we think everyone should be able to be themselves. That's why we design clothes that suit you and make you feel great. For example, our brand of jeans is the top seller in Sweden and we are market leaders when it comes to trousers Ð we sell almost eight million annually. When we create our collections in our very own design studio, we base our work on real insights of women today. For us, you are the ideal woman, just the way you are. We listen to our customers and regularly ask them for their opinions. And we understand women as we too are women - over 90 percent of the KappAhl team are women and we take place at all levels of the company.