Pacific Brands Limited

Hanes Australasia has come a long way from manufacturing Dunlop bicycle tires in 1893. Today, the company is famous for its iconic brands including Bonds, Sheridan and Berlei

Hanes Australasia is home to some of Australia’s most recognized apparel and lifestyle brands including Bonds, Berlei and Sheridan.  Hanes Australasia brands are sold via our wholesale partners and our retail network of over 300 stores (including our concession stores) and portfolio of online websites.  Hanes Australasia previously operated as Pacific Brands and was acquired by Hanes in July 2016.
Headquartered in Melbourne Australia, Hanes Australasia operates throughout Australia, New Zealand, China, Indonesia, and the United Kingdom. The passion of our 4,400 employees is the driving force behind our success.

Hanes Australasia is part of HanesBrands Inc. Based in North Carolina, US, Hanes is a socially responsible market leader in underwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific under some of the world’s strongest apparel brands, including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, Alternative and Gear for Sports.  The company sells T-shirts, bras, underwear, shapewear, socks, hosiery, and activewear produced in the company’s low-cost global supply chain. A member of the S&P 500 stock index, Hanes has approximately 68,000 employees in more than 40 countries and is ranked No. 448 on the Fortune 500 list of America’s largest companies by sales.  Hanes is listed on the NYSE under the code NYSE:HBI.

Hanes takes pride in its strong reputation for ethical business practices. The company is the only apparel producer to ever be honored by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean and is ranked No. 167 on the Forbes magazine list of America’s Best Large Employers.  For eight consecutive years, Hanes has won the U.S. Environmental Protection Agency Energy Star sustained excellence/partner of the year award – the only apparel company to earn sustained excellence honors.  The company ranks No. 172 on Newsweek magazine’s green list of 500 largest U.S. companies for environmental achievement. 

Pacific Brands has come a long way from manufacturing Dunlop bicycle tires in 1893. Today, Pacific Brands is famous for marketing iconic brands including Bonds, Sheridan, Tontine, Berlei, Jockey, Voodoo and Dunlop Flooring. Headquartered in Melbourne Australia, Pacific Brands operates throughout Australia, New Zealand, China, Indonesia, and the United Kingdom. The passion of our 3,500 employees is the driving force behind our success.