Not Just Pretty- Modern Organic Clothing

Where can fashion-minded women enjoy great style and design without compromising their values and environmental consciousness? At Not Just Pretty of course! Inspired by the emerging direction of style and sustainability in fashion, our founder Pam Skelton opened an eco-boutique in 2005 that presented the very best in vibrant and cutting edge fashion, with a focus on environmental and social responsibility. Style and sustainability has remained our main focus throughout each season. We love to support emerging and local designers with bright, fashion-aware designs and styles. We procure well-designed clothing, accessories, shoes, bags and beauty products using as many eco-friendly criteria as possible.