Our Europe-wide licensing system means that one trademark license can give producers and retailers the right to use the Crossed Grain trademark on their gluten-free sales in over 30 European countries. Surveys undertaken with coeliac consumers have shown that quickly and easily identifying foods that are safe to eat is of highest importance. The Crossed Grain symbol is seen as the most important means of communicating that a product is safe to eat and a guarantee of quality. This is due to the high standards of production that manufacturers and retailers using the symbol must conform to.