The Cradle to Cradle Products Innovation Institute’s verified rating system for assessing and constantly improving products is based on five categories –renewable energy, clean water, material health, social responsibility and material reutilization. This (total quality) framework has been designed to support companies in creating products that are “more good” rather than simply “less bad.” Each of the five categories spell out the steps necessary for transforming products, while the Innovation Hub on the Institute website provides expert and peer advice in how to get there. The result? Industry will achieve new levels of environmental and human health and safety for all products sold to consumers. Products that meet the criteria of the Cradle to Cradle Products Innovation Institute’s rating system will receive the Cradle to Cradle CertificationCM mark.