Cradle to Cradle Products Innovation Institute
Service Provider in San Francisco, California
The Cradle to Cradle Products Innovation Institute, a non-profit organization, administers the Cradle to Cradle CertifiedTM Product Standard. It was created to bring about a new industrial revolution that turns the making of things into a positive force for society, economy, and the planet. The continuous improvement quality standard was gifted to the Institute by William McDonough and Michael Braungart after more than 20 years of development with some of the worlds leading brands. The Institute is governed by an independent board of directors and is headquartered in San Francisco, California. Bridge funding for the Institutes work is provided by foundations and individuals who share common values and hope for the future. Self-sustaining revenues will result from training programs and certification and licensing fees. Initial support has been provided by the Nationale Postcode Loterij and the Schmidt Family Foundation, established by Wendy and Eric Schmidt. The Institute administers the publicly available Cradle to Cradle Certified Product Standard, a systemic approach to product innovation that spurs the creation of truly beautiful, high-quality products, and transforms the production of consumer products into a positive force for society and the environment. The Cradle to Cradle Certified Mark provides consumers, regulators, employees, and industry peers with a clear, visible, and tangible understanding of a manufacturers commitment to sustainability. The Institute is governed by an independent board of directors and is led by Bridgett Luther, former director of the California Department of Conservation. It is headquartered in San Francisco, California, with its satellite offices in the Netherlands.