Studio JUX

We started studio JUX in 2008 because we believe fashion should be fun and enjoyable for everyone; for the designers, the people working in factories and everyone wearing and using the products. Our name embodies this. ‘JUX’ literally means ‘fun’ or ‘having a laugh’ in German. The idea of our brand originates in a travel story. Our founder, Jitske Lundgren, was travelling through India when she met a man whose skin was purple, from head to toe, from walking in dye all day, every day to dye fabrics for our clothes. This was an enormous eyeopener and created the desire in Jitske to change our fashion industry.