Matthew Adams Dolan

The Matthew Adams Dolan World is centered around the legacy and evolution of American dress. Taking cues from ideas of heritage and duality, it is a contemporary proposition of a new ‘American Style’ brought into the present through the use of exaggerated silhouettes, experimental proportions and forward-thinking craftsmanship. It is about juxtapositions; elitism and democracy; young and old; street and chic. Inspired by notions of familiarity, university, and versatility, the label draws upon the traditions of American sportswear, with specific emphasis on denim and the fabric’s historical significance within American culture, from its roots in mid-century workwear to its ubiquity in 1990s pop culture. In a turbulent political climate, we seek to explore and challenge the American identity, mediating on what it means to be an American now, what American clothes have looked lie in the past- how a progressive vision of ‘Americana’ can be presented to the world through the subversion of traditionally American signifiers, the reimagining of a modern wardrobe for and inclusive and celebratory generation.