JoJo Sox

It all started with a phone call from my mom, known as “JoJo.” When I picked up the phone she said, “I have an idea.” After doing some research, she discovered there simply was not a functional sock on the market designed specifically for short boots. After bouncing around ideas for over two hours, the conversation ended with three words we will never regret: “Let's do it.” We began researching and working with an innovative US manufacturer to create durable, slip free, eco-friendly socks. Using materials from recycled water bottles, we developed size-specific, performance-based socks for boots. My mom and I worked together closely, adjusting samples until we had it just right. Now we make socks for all heights of boots. COOLMAX® EcoMade fabric is made from recycled plastic bottles. This innovation has been specially designed to reduce the impact on the environment. With a sophisticated recycling technology, plastic bottles are transformed during a manufacturing process into high-quality polyester yarn that meets EcoMade standards for use in apparel. In addition to the unrivaled performance for absorbency, wicking, durability and abrasion resistance, COOLMAX® demonstrates superior results when tested by athletes.