Purple Impression

Thanks for dropping by and taking the time to get to know us!. We are thrilled to share our story with you, which begins with our values of giving back and our passion for social issues that many women face around the world. We are a team of two sisters who like to call ourselves the hybrid of multiple cultures, because we were born in Pakistan, grew up in Middle East and live in California. Purple Impression was really born out of our need for trendy ethical fashion that was both fashion forward, affordable and sustainable. It is our belief that you can have a bigger impact on women living in poverty, by making ethical clothing more accessible to a wider market. This lead us to a plan that included getting as close to the source as possible, and cutting all middle men involved in making our clothes. We went to the city of Multan, which is hub to Pakistans finest hand embroiders, most of whom are widows and spinsters living under poverty, or women exploited by the middlemen of fashion industry. We try to source natural fabrics and use hand cutting techniques that produces minimum waste. We have worked with designs that are versatile and would appeal to any fashionista. Its all about styling ladies, wear it your way :). Our clothing is designed for comfort and for the impressionista whose trying to make a positive impact in her own way. So lets join hands as we pick up the pebbles and head towards moving the mountain for the sake of social change and women empowerment.