Founded by award-winning designer Zoe Mellor in 1998, Toby Tiger is a family-run, ethical, and independent company offering baby & kids clothes. Our sustainable and GOTS-certified clothes are instantly recognizable from the bright rainbow color palette, fun and friendly appliques, and timeless designs that have been getting a big thumbs up from babies, kids, and parents for over 25 years.
Our Social & Environmental Commitments
Why We Love Organic Cotton.
Save the planet, go organic.
So what’s all the fuss about organic cotton?
Put simply; it’s better for our kids, our workers, and our planet – and here’s why:
It’s naturally soft. There’s a reason why organic cotton is so soft. It waves goodbye to all the harsh chemicals and dyes used to process bog-standard cotton, breaking down fibers and damaging the fabric.
Safe and sound. Organic cotton producers and clothes manufacturers aren’t exposed to harsh chemicals and dyes, making it far safer for them (phew!) – plus, it's miles better for the environment. Only natural pest control methods are used, which helps to keep the soil fertile, water clean, and our air unpolluted.
It’s super kind to skin. Organic cotton is lovely and super soft on even the most delicate skin, thanks to the ban on nasty chemicals. That means it’s perfect for babies and kids – and less likely to trigger allergies and skin conditions like eczema.
You can love your clothes for longer. Because organic garments haven’t been messed about with like regular clothes, they’ll last much longer and wash well – even at 30 degrees – so they can be worn repeatedly. Then, pass it on to friends or down for generations when your little one goes up a size!
