With experts, the MSC developed standards for sustainable fishing and seafood traceability. They ensure that MSC-labelled seafood comes from, and can be traced back to, a sustainable fishery. When you see the MSC ecolabel, you can be sure that the seafood bearing the label comes from a certified sustainable fishery. It is the MSC standards that define the performance needed for fisheries to be certified as sustainable and for businesses to trade in certified seafood. The MSC has 2 standards, for sustainable fishing and seafood traceability. Fisheries and seafood businesses voluntarily seek certification against the relevant standards, which meet the world's best practice guidelines for certification and ecolabelling.