Max Havelaar Foundation Switzerland

Stichting Max Havelaar (or the Max Havelaar Foundation in English) is the Dutch member of FLO International, which unites 23 Fairtrade producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand. Several of these corresponding organizations in other European countries also use the Max Havelaar name. The name comes from Max Havelaar, which is both the title and the main character of a Dutch 19th-century novel (written by Multatuli) critical of Dutch colonialism in the Dutch East Indies.

The Max Havelaar label, the world's first Fairtrade Certification Mark, was officially launched by Stichting Max Havelaar on 15 November 1988, under the efforts of Nico Roozen, Frans van der Hoff and Dutch ecumenical development agency Solidaridad. The label, used to distinguish Fairtrade products from conventional ones, aims to improve "the living and working conditions of small farmers and agricultural workers in disadvantaged regions".