Field to Market

The Alliance for Sustainable Agriculture brings together a diverse group of grower organizations; agribusinesses; food, beverage, apparel, restaurant and retail companies; conservation groups; universities; and public sector partners to define, measure and advance the sustainability of food, fiber and fuel production in the United States. With the world population estimated to exceed 9 billion by 2050, the entire value chain must work together to efficiently and responsibly lay the groundwork for the future. From the farm gate to the retail and restaurant counter, the challenge of producing enough food, fiber and fuel for a rapidly growing population—while conserving our planet’s natural resources—has become increasingly complex. The nature of this challenge requires an unparalleled level of transparency and collaboration. By uniting the agricultural supply chain and key stakeholders around a common measurement framework, Field to Market seeks to drive continuous improvement in the sustainability of commodity crop production.