Otto Group

OTTO offers a huge product range on all channels via a click of the mouse on the OTTO web shop, a tap of the finger on a smartphone or tablet or by leafing through the catalogue. In the past, the OTTO catalogue was the main focus when it came to dressing the family smartly or bringing home trendy lifestyle products and the latest technology. Today, our customers access a huge variety of brands, ranges and styles via the multi award-winning online store otto.de. As part of the Otto Group, OTTO is one of the most successful e-commerce companies and the largest online retailer of fashion and lifestyle in Germany. We generate about 85 percent of our total revenues through otto.de and other specialist online shops. Our customers now mainly come to OTTO as e-shoppers, but many still like to peruse the catalogue for inspiration Ð thatÕs what we call multi-channel. To best serve our customers, we cultivate a close dialogue with them. We listen, learn and ask about their current and future needs. This knowledge influences new product ranges, styles and services.