JOY

JOY stores originated in Gothenburg where the spouses Susanne and Bengt Hagnš 1971 opened its first store. The head office is still in Gothenburg where our fashion created by Joy's design team consisting of designers, buyers, assistants and direktriser. Our product line includes women's fashion and accessories. Joy, our goal is to help women "center of life" to find his style. In recent years we have worked hard to raise the level of fashion and develop the product range to better suit the target audience. JOY caters to the woman, "my life" which is interested in fashion and want to have a good fit, quality and comfort. We want to offer our customers a well-matched range with an inspiring variety of qualities, colors and patterns that provide the opportunity for a personal and unique fashion. We are committed to our female customers will find beautiful feminine clothes that accentuate the style and personality. In our collection-building trend is travel, fashion shows, fashion reports, internet and people in town great sources of inspiration. We interpret trends and turn them into a fashion with a focus on precisely our target group. The uniqueness of our garments is that they usually are produced in small series. This way you can find products from us that you will not find elsewhere. We put the craft high and has a great commitment to the small details. The result is collections where you can match a personal, well-functioning wardrobe for all occasions - work, family and celebration.