Wobabybasics

Based in Shanghai, Wobabybasics is an innovative apparel company created in 2007 by Sherry Poon after the birth of her first child. Sherry combines her experiences as an architect, environmentalist, and parent to re-create children’s basics with sustainable materials, simple, nostalgic styling, and modern practicality.

Inspired by observations of children in action, during play and everyday activities, Wobabybasics offers uncluttered design, quality, and functionality that appeals to both active children and their parents.

our baby’s tender skin deserves to be wrapped by our super-soft 100% organic cotton. wobabybasics use no chemicals or synthetic pesticides that are usually utilized for conventional 100% cotton clothing. Our organic baby clothes are incredibly soft and super absorbent yet breathable – the healthiest choice to wear besides your baby’s sensitive skin.

wobabybasics’ clothing celebrates the body of your baby; the child itself, his needs and the movements that are so typical to the young body are the basis for all our designs. Our comfortable and durable clothes do not inhibit your child’s high energy play and creative explorations.