Dimples By Jane Anne, Ltd.

Dimples is the top destination for high-quality baby clothes NZ-wide, specializing in pure cotton and merino baby clothing made right here in New Zealand. They are committed to creating 100% New Zealand-made baby products, using the best fabrics available, to make sure your baby is warm, safe, and comfortable in those precious first years of life. 

Established in 1992 by Jane Anne McAllister, Dimples began with a mum’s need to provide practical, high-quality clothing for her babies. Jane started making them herself, seeking out quality fabrics and embroidering each piece by hand. She later turned her hobby into a business with the help of her entrepreneur father, building a reputation for quality New Zealand-made baby clothing. 

Dimples now provides more than just baby clothing. They also stock other baby products such as blankets, accessories, skincare products, and baby prams.  

Dimples has a Newmarket boutique in Auckland City that stocks an extensive range of Dimples clothing, and a carefully chosen selection of quality baby products from other brands, such as Stokke, Nuna, Ergo Baby, and more! 

Dimples delivers their range of baby products and baby furniture NZ-wide. Visit the Dimples website today to shop the full range online!