Merisant

Merisant was formed on March 20, 2000 to manufacture and market the worlds most popular tabletop sweeteners, Equal and Canderel, and over a dozen other products. With over 400 employees positioned globally diverse, inspired and dedicated to continuing to expand the incredible successes of these well-respected and beloved brands. In 2006, Whole Earth Sweetener Company LLC was born as a wholly owned subsidiary of Merisant Company focusing on all-natural sweeteners. In 2007, the first all-natural sweetener brand, Sweet Simplicity was launched followed by Pure Via Stevia (2008) and Whole Earth Sweetener Co Sugars (2012). From the start we have aimed to raise the bar through continued global expansion, by broadening our audience through new products, and improving productivity through technological advances. In other words, the launch of Merisant meant "sweet new beginnings" for these brands already enjoyed by millions of consumers around the world.