The Phoenix

The Phoenix is a thoughtfully curated, lifestyle brand located in a space that inspires creativity and wanderlust. Our Georgetown, D.C. shop is deeply rooted in the community, opening its doors more than 65 years ago. The Phoenix is a family-owned fixture in Washington, D.C., first opening its doors in 1955. The thoughtfully curated collection of global & sustainable fashion, jewelry, and home goods were founded by Bill and Betty Hays. The two traveled to Mexico annually with their family where they would curate their collection of clothing and artwork for their Georgetown storefront.

By 1980, Bill and Betty's son, John Hays, and his wife Sharon took over the business and expanded the shop's selection to include a more diverse collection of clothing brands, staying true to the family's commitment to finding designers and artisans that are ethical and sustainable. The Phoenix is now owned by John and Sharon's daughter, Samantha Hays Gushner.

We believe in not taking ourselves too seriously. Most days, you'll find Sam at the shop. Otherwise, you'll find her on the road to Maine with her husband, two kids, and five dogs where she returns to her roots to expand the Made in Maine collection for the shop. Wanderlust runs deep in her family and she's anxious to hit the road again to meet with the designers and artisans she works with as soon as it's safe to do so.
Third-generation owner Samantha Hays Gushner’s commitment to sustainability and close relationships with our designers and artisans ensures that our clothing, jewelry, and home goods come from responsible, eco-friendly sources.