Smart Media The Annual Report Company, Ltd.

From its beginnings in Colombo, Sri Lanka in 1994, Smart Media The Annual Report Company has championed a strategic, communications-based approach to financial and corporate reporting. As the practice of supplementary 'beyond the numbers' disclosures grew in popularity with firms around the world, a variety of competing 'standard reporting formats' gained traction. In our opinion, none of these formats offered a one-size-fits-all solution. Instead, Smart Media, by now the leader in its home market, chose to develop a reporting approach based on the use of the most appropriate reporting format for a given client and/or strategic situation. We begin every commission with a clean slate and an open mind. Our strategy was to reduce our GHG emissions as much as possible and to offset the rest thereafter. Our philosophy, when in comes to partnerships is the best or not at all. Having looked around we chose Carbonfund.org, as it is an independent foundation having a great track record and credibility. They have the experience and expertise to help clients in almost any sector in any part of the world. Thus, their capabilities matched our requirements as well as those of our varied group of clients. Over the years, we have used this approach to help clients in South Asia and the Middle East produce harder-working, more strategically effective annual reports and other corporate communications material. Today, Smart Media The Annual Report Company brings this more effective and professional approach to developing and producing annual reports to clients in Singapore and the ASEAN Region