Clif Bar & Company

Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldnÍt take another bite of the energy bars he brought along. In that moment he now calls ïthe epiphany,Í he had the idea to make a better tasting energy bar. Today, Gary and his wife, Kit Crawford, continue to lead Clif BarÍs innovative business model. Guided by Five Aspirations _ Sustaining our People, our Business, our Brands, our Community and the Planet _ Clif Bar is a family- and employee- owned company that loves food. We believe that food provides health, joy and energy to do the things we are passionate about. The food we create is good for people and the planet. We believe that happy, healthy people create the best food. We want to help our people live the lives they want to live so weÍve created an environment where our people can grow and succeed both personally and professionally.