Elroy Apparel

With a fashion design background and a vegan lifestyle, designer Leanne McElroy started wondering why it was so difficult to find organic fashion outside the yoga class. Thus she created her own label: Elroy Apparel is a women's collection for the sophisticated urbanite. We tend to forget how even the littlest things can have a major impact on us all. Believe it or not, clothing has the ability to connect us to places and people all over the world. Before it makes it into your closet, those garments already have a story to share. Where do they come from? How were they made, and what are they made of? Who were they made by? It is not always easy to find these answers. And there are many times when we learn the real truth behind a garment’s history, and it is a truth we would rather not know. Elroy was created with the story in mind. We want you to know all about the sourcing we do and the artisans that put each piece together. Our company’s intent is to support fair trade markets in areas of low income and unemployment. Hand-in-hand our eco fashion designer works with small developing communities in Indonesia, where she began a sustainable employment project in 2009. Here, a grassroots sewing cooperative was established, using sustainable, organic or upcycled materials sourced right in their backyard. These actions ensure we are able to fully support the community and its people from the start to the finish of each garment. By manufacturing where and how we do, we help to alleviate poverty and provide opportunities for those in economically challenged areas.