TRU EARTH

One day, our co-founder, Ryan, was doing his laundry and noticed there were no ingredients listed on his bottle of detergent. Intrigued, he did some research and was shocked to learn of all the chemicals in conventional cleaners. Natural alternatives weren’t much better, with their plastic packaging, indecipherable ingredients, and weak results. That’s when we realized there wasn’t an effective cleaning system that was actually clean - but we knew we deserved one. That’s when Cleancult was born.