The Rainforest Alliance works to conserve biodiversity and improve livelihoods by promoting and evaluating the implementation of the most globally respected sustainability standards in a variety of fields. Through RA-Cert, the Rainforest Alliance's auditing division, we provide our forestry, agriculture and carbon/climate clients with independent and transparent verification, validation and certification services based on these standards, which are designed to generate ecological, social and economic benefits. The Rainforest Alliance uses the power of markets to arrest the major drivers of deforestation and environmental destruction: timber extraction, agricultural expansion, cattle ranching and tourism. We work to ensure millions of acres of working forests, farms, ranchlands and hotel properties are managed according to rigorous sustainability standards. And by linking those businesses to conscientious consumers, who identify their goods and services through the Rainforest Alliance Certified™ seal and Rainforest Alliance Verified™ mark, we demonstrate that sustainable practices can help businesses thrive in the modern economy.