Flavorman

In the early 1990s, Dave Dafoe left his corporate position at Brown-Forman Beverages to pursue his entrepreneurial passion: to be a beverage product developer. Like most start-ups, Flavormans early beginnings were quite modest. The company was headquartered in the founders condominium, and Daves early pursuits hinged on existing business relationships, like the one with Chiquita Brands. In 1993, Chiquita Brands became Flavormans first customer. Chiquita asked the company to reformulate its Polynesian Passion fruit juice. The reformulation was so successful, Chiquita then asked Flavorman to reformulate its entire 100% juice line. This would become just the first of many development projects that would launch the company to international success in just a few short years.