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To protect and equip consumers to maximize their well-being, NPA developed the Natural Standard and Certification for Personal Care Products, a set of guidelines that dictate whether a product can be deemed truly "natural." The standard encompasses all cosmetic personal care products regulated and defined by the FDA. The NPA Natural Standard is based on natural ingredients, safety, responsibility and sustainability. Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity. Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk. Responsibility: A product labeled "natural" should use no animal testing in its development. Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging. Under the Natural Standard for Personal Care Products, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds. For each ingredient, the substance must be listed as generally recognized as safe (GRAS) by the FDA when used in accordance with Good Manufacturing Practices (GMP) and contain no residues of heavy metals or other contaminants in excess of tolerances set by the FDA or the EPA or has been reviewed using criteria in this standard. NPA has developed the NPA Illustrative List as a reference document for the NPA Natural Standard and Certification Program.



Listings With NPA Natural Seal - Personal Care Certification in Baby, Toddlers & Kids Care


Baby Mantra

Manufacturer/Supplier

Driven by their passion for a healthy lifestyle, Baby Mantra was founded by Nupoor and Vinnie, two sisters committed to organic living. A deep appreciation for natural skin care was ingrained in them at a very young age as their mother relied greatly on the use of all-natural home-based remedies growing up. This not only enriched them with an incredibly healthy lifestyle but also gave them a deep appreciation for all things natural. It was only “natural” that they would... Read More

10 W 46th Street
New York, New York
USA 10036
(855) 696-2687

Additional Listing Categories: Personal Care Products


Beautiful Earth

Manufacturer/Supplier

Beautiful Earth offer a personal grooming alternative where the fragrances are derived from essential oils, not synthetics/phthalates. And without the harmful or undesired ingredients – no parabens, sulphates, colouring, mineral oils or glycols……..just natural,certified. Consumers who are looking for an alternative to the international pharmaceutical brands, who more often than not include harmful and/or undesired ingredients in their products,... Read More

100-1100 Dexter Avenue North
Seattle, Washington
USA 98109
(206) 321-0977

Additional Listing Categories: Personal Care Products