Trader Joe's

It all started in the 50s... Would you believe we started out as a small chain of convenience stores? ItÕs true. Way back in 1958. We were called Pronto Markets. In Ô67, our founder, the original Trader Joe, changed our name (yes, to Trader JoeÕs) and the way we do business. We made the stores bigger (if you can imagine), decked the walls with cedar planks and donned our crew in cool Hawaiian shirts. Most importantly, we started packaging innovative, hard-to-find, great-tasting foods under the ÒTrader JoeÕsÓ name. That cut our costs and saved you money. Still does. And thatÕs important, because ÒValueÓ is a concept we take very seriously. And by ÔValue,Õ we mean great everyday prices on all of our great products Ñ no sales, no gimmicks, no clubs to join, no special cards to swipe... How do we do it?