OUR MANIFESTO ‘Recently, scientists have declared a new geological time period: the Anthropocene, in which human activity is said to be the dominant influence on the environment, climate, and ecology on the earth.’ www.wwf.org.uk OUR VISION IS TO REVERSE ECOLOGICAL DAMAGE CAUSED BY HUMANS AND FOR ECOSYSTEMS TO REGENERATE AND FLOURISH. WE WANT TO CHANGE THE WAY PEOPLE THINK, FOR THEM TO QUESTION EVERYTHING AND TO BE CURIOUS. WE WANT TO RAISE AWARENESS OF GLOBAL WARMING AND CLIMATE CHANGE THROUGH FASHION. WE ARE COMMITTED TO RAISING AWARENESS OF SUSTAINABILITY BY PROMOTING OUR ETHICS AND VALUES. WE ARE DETERMINED TO REDUCE OUR ECOLOGICAL FOOTPRINT TO NOT FURTHER DAMAGE THE EARTH. WE WILL BE ENVIRONMENTALLY CONSCIOUS IN ALL AREAS OF OUR BRAND BY BASING ALL OUR DECISIONS ON OUR CORE VALES. WE WILL EMBODY INTEGRITY BY BEING HONEST & TRUE TO OUR ETHOS. WE WILL RAISE AWARENESS OF CLIMATE CHANGE AND PLASTIC POLLUTION.