GebRaa 80 Kasr El Ainy St., apt 5, Garden City, Cairo - Egypt Cairo, Egypt 11536
GebRaa was legally founded in 2008 and started operations in export in 2012 and started production mid 2014 to help marginalized Egyptian artisans find new markets for their threatened crafts, so they would feel economically & socially empowered & appreciated.
GebRaa works to promote succession in disappearing crafts by supporting product development to match the needs of socially conscious local and international customers, striving for unique production as well as offering training to artisans, aiming to inspire pride in their cultural heritage.
50% of profit generated by GebRaa, would go to fund activities of Karama NGO for community development and heritage conservation. GebRaa is a 2011 winner of SEED initiative (UNDP, UNEP and IUCN) and a 2013 winner of Development Marketplace ( World Bank among others).
GebRaa is a social enterprise aiming at reviving Egyptian traditional crafts at risk through product innovation in design function, materials and use of green technologies