The Reformation

At Reformation, fashion and sustainability coexist. Created in 2009 by Yael Aflalo, we design and manufacture limitededition collections in our own factory. Located in downtown Los Angeles, we manufacture most of our products in our own sustainable sewing factory. By cutting out the middleman and selling online and in our own boutiques, we eliminate traditional retail markups. We source sustainable fabrics and vintage garments, and incorporate sustainable practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact generated by most fashion brands. From our heatreflecting roof and use of renewable energy, to the recycled hangers in our stores and 100% recycled packaging for every order shipped, sustainability is core to our business at every level. It is our goal to raise awareness around the impact fashion has on the environment and at the same time offer sustainable solutions and choices. It is our mission to lead and inspire a sustainable way to be fashionable.