551 5th Avenue, 27th Floor New York, New York USA 10176
An alternative vision born in salons: premium hair products free of additives or harsh ingredients. And a revolution in haircare was born...Alterna. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science.
Since inception, Alterna has provided high performance products inspired by the science of skincare. With proprietary technology such as Age Control Complex and Plumping Marine Complex, we are dedicated to bring our discerning stylists and consumers the best technology in haircare.