The Safer Choice Standard, formerly known as DfE's Standard for Safer Products (or the "DfE Standard") identifies the requirements products and their ingredients must meet to earn the Safer Choice label. The Safer Choice Standard was revised in February 2015. The Safer Choice Standard now includes provisions for the Safer Choice label, an associated fragrance-free label, and changes to the standard to implement the Safer Choice label. Finding cleaning and other products that are safer for you, your family, and the environment should be easy — that's why we developed our new Safer Choice label. We all play a role in protecting our families’ health and the environment. Products with the Safer Choice label help consumers and commercial buyers identify and select products with safer chemical ingredients, without sacrificing quality or performance. More than 2,000 products currently qualify to carry the Safer Choice label. Safer Choice products are available for your home at retail stores and for use in businesses like schools, hotels, offices, and sports venues. For the past 15 years EPA's label for safer chemical products has been known as the Design for the Environment, or the “DfE,” label. We spent more than a year collecting ideas and discussing new label options with stakeholders, such as product manufacturers and environmental and health advocates. Then we took our ideas to consumers and asked what worked best for them. The result is the new Safer Choice label.
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