The TruLabel Program is a dietary supplement label registration and random-testing program adopted by NPA in 1990 and made a requirement for supplier membership in 1995. This internal oversight program was designed to create a high level of confidence with retailers and consumers that products sold in the marketplace are accurately labeled; establish an ongoing self-regulatory process within the industry; demonstrate industry maturity to legislators; and provide a comprehensive industry product database. The TruLabel program is a valuable resource to NPA as we use information from the database to defend the industry when elected officials and regulatory agencies have questions and/or make incorrect statements about products. The random testing has been beneficial to the industry also as the test results have been used to backup concerns about products or ingredients in the marketplace.
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