ducts carrying the revolutionary MADE SAFE (Made With Safe Ingredients) seal are a major step toward creating a healthy and sustainable product marketplace. With this seal, brands can demonstrate confidently that their products have been screened to ensure that no known toxic chemicals are used. This gives shoppers comfort at the point of purchase that products are safe for use on their bodies, with their families, and in their homes.
Our certification is rigorous, scientific, and unique. We ask that brands commit to the goal of certifying 75% of products over time and we will recognize those efforts along the way. We want to help brands craft MADE SAFE products, and we work closely with brands undergoing this process, as well as on an ongoing basis on new ingredients, products, and innovation.
What we are doing is revolutionary. We are, for the very first time, providing rules for making products from a base of MADE SAFE ingredients. The MADE SAFE seal is an incredible badge of honor. Brands with certified products report that they learn from our process and are proud to bestow our seal on their products. Our member brands are pioneers for a safe and sustainable future.
We work under NDA to ensure privacy. Once brands are ready to publicize their efforts with us, we pour our energy into advocacy and raising consumer awareness.