The Green Business Bureau was started by a group of environmental and business professionals that recognized a need in the marketplace for a national, trusted, certification for small to medium-sized businesses related to their business practices. In these tough economic times, businesses are looking to not only protect the environment but also participate in the benefits of reduced energy and material costs. Being good to the environment is good for business.
And the Green Business Bureau helps businesses excel and share their success along both dimensions. While there are other certifications for green buildings (such as LEED) and for green products, there was not a robust system to help businesses go green step by step and gain credibility in the marketplace. That is why the Green Business Bureau was created.