Fair Trade is a different way of doing business. It's about making principles of fairness and decency mean something in the marketplace. It seeks to change the terms of trade for the products we buy - to ensure the farmers and artisans behind those products get a better deal. Most often this is understood to mean better prices for producers, but it often means longer-term and more meaningful trading relationships as well. For consumers and businesses, it's also about information. Fair Trade is a way for all of us to identify products that meet our values so we can make choices that have a positive impact on the world.